We’ve talked a bit before about the role of packaging your product in a practical, visually pleasing way to help it sell. Most often, when people think of making a product “visually appealing,” they immediately think of the labeling, decorating, or art work that goes on the product container. It is true that these considerations are vitally important to helping your product sell; however, today we’d like you to think of a different, perhaps more nuanced visual aspect of your packaging: the geometric form of the packaging itself—the shape.
Pack Logix (formerly Panef) was founded over 60 years ago. We’re proud of our longevity, and we think it attests to the focus we’ve always placed on quality, price, and customer service. Companies like ours don’t last this long by accident, and we’ve worked hard at what we do.
You have a great product, and you know if you can get it into your customers’ hands, they’ll be convinced that it’s a great product too. Keeping your product on the shelves or shipped to your wholesaler on time is of critical importance if you want to sell as much as you can. For this reason, it’s very important to think about your supply chain and the vital role it plays in keeping you working for peak profit.
Let’s face it: You run your business to make a profit. That’s what businesses do, and once they stop doing that, they can’t sustain themselves for very long. So what role does your choice in packaging play into making sure your product sells—and sells for a profit. Let’s take a quick look at a couple of the biggest reasons picking proper packaging might be a more important than you realize.
What’s the true measure of your product’s success? Perhaps your product is something that helps people accomplish a task. Maybe it’s a product that helps them look or feel better. Maybe it’s something else altogether. No matter what the purpose of your product is, how do you measure whether or not your product is a success? Have you ever thought about it? On a philosophical level, if you are able to help only one person or provide a benefit to even one person, you might consider your product a success. While that’s certainly true, it’s also true that you’ll never sustain your business if one person is the only person you ever reach with your product.
In recent months, Pack Logix has been working to acquire a premiere North American glass container distributor, “The Jar Store.” We’re excited to announce that we’ve completed the acquisition and we would like to take this opportunity to tell you what this means for us as a company, and for our valuable customers—both present and future. For our current customers sourcing glass jar solutions from Pack Logix, you’ll have even more options in addition to the solutions you’ve had available in the past. The Jar Store collection offers the best in Libbey, Anchor Hocking, Crisa, and other multi-national glass brands and offers jars in an exciting new variety of shapes and sizes. More choices is always a win for our customers, and we’re happy to now be able to offer these choices.
No matter what field you are in, you stand behind your products because they work. Whether they are industrial, cosmetics, or food, you have great products and want others to discover them too. So where does the packaging you chose come in to play? First of all, your packaging helps fundamentally sell your product by how it looks. People will be more inclined to purchase your product if they are impressed by the packaging it is in. A well-designed package label or package decorating gives your product that feeling of credibility and authority to the consumer. Whether fair or not, many consumers will simply assume that an item in poorly-designed or sloppy packaging is of inferior quality and just won’t work. Equally important to being visually pleasing, your packaging also helps convey information. If your product has some stand-out features, you’ll want its label, decorating, or packaging to advertise and inform the consumer of these features. Next, your packaging should be…